The Seattle Cancer Care Alliance (SCCA), located in Seattle, Washington, is part of a dynamic collaboration among three organizations known nationally and internationally for their patient care and research: Fred Hutchinson Cancer Research Center, University of Washington, and Seattle Children's. Over the past 25 years, these institutions have worked together to support their mission of adult and pediatric oncology patient care services, research and education.
The Senior Manager Marketing/Communications is a key leader on the Marketing and Communications team, reporting to the Director of Marketing and Communications. They regularly work cross-functionally within the organization and oversees key marketing functions including, service line marketing, network sites, internal campaigns and events/sponsorships in addition to special projects. They will also be responsible for the growth, development and management of a team of three marketing professionals (two managers, one associate manager). The senior manager/marketing partners with the team to create a superior and differentiated brand, and to establish a reputation for excellence among patients, medical providers, healthcare influencers, and the public.
This position ensures that SCCA marketing efforts resonate with target audiences to drive organizational initiatives. They continuously monitor trends and keeps a close eye on competitors in the marketplace. In addition to challenging the status quo, this role is responsible for bringing new ideas, driving executional excellence and positioning the marketing organization as a key contributor to the success of SCCA.
Leads the development and execution of strategic planning for SCCA service lines (disease groups), network community, internal programming and events/events ensuring the plan supports the overall mission and priorities of SCCA as a whole.
Leads, drives and/or oversees day-to-day management of marketing activities, project execution and budget management.
Ensure Competitive Edge:
Identify critical gaps and provide innovative and individualized ideas to assure critical areas of focus defined above are all positioned for success.
Builds strong relationships within a matrix structure to ensure achievement of business objectives as well as marketing message consistency and campaign effectiveness.
Responsible for communicating clearly and regularly with internal and external constituents to keep projects moving forward while keeping parties well apprised of project status and decisions.
Collaborate with internal and external strategic business partners to develop marketing strategies and plans designed to deliver against organizational and departmental goals; oversees implementation and monitors results.
Works cross-functionally and with the Marketing and Communications team to support organizational objectives through concerted efforts focusing on traffic driving initiates and internal campaigns.
Research, Analytics & Data:
Researches consumer markets, monitors market trends and identifies potential areas in which to invest, based upon consumer needs and other opportunities.
Applies consumer insights and understanding of marketplace dynamics to develop compelling marketing campaigns and promotions.
Analyze, interpret, display, and communicate performance metrics to administrative and clinician leaders particularly in the areas of activity volumes and marketing activity results.
Provides coaching, direction, and leadership support to team members to achieve business results.
Promotes a successful positive attitude, confidence in leadership and teamwork.
Manages a team, to support the development and execution excellence of the strategy
Promote a culture of high performance and continuous improvement that values learning, pushing boundaries and a commitment to quality
Mentor and develop staff using a supportive and collaborative approach on a consistent basis
Develops and executes marketing plans and programs that support the organizations objectives.
Manages the activities against operating plans and budgets.
Serves as an internal advocate for the department, clearly communicating the importance of each constituent to the success of marketing while motivating stakeholders to embrace and become champions for the work and brand.
Bachelors degree in marketing, communications, public relations or related field; agency or client-side marketing experience is a plus
10+ years of progressive experience in a role supporting marketing, brand management or public relations health care experience preferred.
Microsoft Outlook, Word, Excel, and PowerPoint High level of proficiency
High-energy, mission-driven leader with a strong work ethic, high performance expectations and a can do attitude.
Critical Thinking ability to synthesize a large amount of information and anticipate needs, draw accurate conclusions and work through ambiguity.
Problem Solving ability to grasp details of situation quickly and convert thinking from listening & learning to volunteering and facilitating solutions.
Data Analytics ability to understand data and how best to use it to gain a deeper understanding of what is happening or to make decisions about an approach forward.
Communication ability to communicate verbally, in writing, or through other forms of visualization to effectively convey an idea, concept, or specific information.
Collaboration/Facilitation ability to increase the likelihood, strength, or effectiveness of the outcome of a diverse group of constituents. Ability to work collaboratively with stakeholders, agencies and producers. Ability to work vertically and horizontally with people of various educational, professional, and organizational differences.
Presentation Skills ability to present complex information in a way that effectively engages audiences and provides a solid basis for understanding & decisions.
Writing ability to write in clear, concise and convincing language for press releases and internal communications.
Emotional Intelligence ability to manage ones own emotions and the emotions of others and apply them towards thinking and problem solving. Demonstrated ability to work well under pressure and adapt quickly to changing business priorities.
Project management - Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities. strong attention to detail Deadline-driven with a track record of completing and delivering quality product.
We are committed to cultivating a workplace in which diverse perspectives and experiences are welcomed and respected. We are proud to be an Equal Opportunity and VEVRAA Employer. We do not discriminate on the basis of race, color, religion, creed, ancestry, national origin, sex, age, disability, marital or veteran status, sexual orientation, gender identity, political ideology, or membership in any other legally protected class. We are an Affirmative Action employer. We encourage individuals with diverse backgrounds to apply and desire priority referrals of protected veterans. If due to a disability you need assistance/and or a reasonable accommodation during the application or recruiting process, please send a request to our Employee Services Center at email@example.com or by calling 206-667-4700.
The Seattle Cancer Care Alliance was incorporated in 1998 as a separate, jointly governed non-profit that included the cancer programs of three partners. Seattle Cancer Care Alliance is a cancer treatment center that unites doctors from Fred Hutchison Cancer Research Center, University of Washington Medical Center, and Seattle Children’s. The purpose of this organization is to provide state-of the-art patient and family centered care; support the conduct of cancer clinical research and education; enhance access to improved cancer interventions; and advance the standard of cancer care regionally and beyond. The Seattle Cancer Care Alliance is the only NCI-designated comprehensive cancer center in the Northwest, and according to the National Cancer Data Base, Seattle Cancer Care Alliance patients in general have better survival rates than patients treated at other cancer treatment centers.